Decatur, Georgia, elyse@ebersol.com
Decatur, Georgia, elyse@ebersol.com
2025 Summer Graphic Design Internship
Goettl HVAC & Plumbing
These are projects designed during my two month internship. Projects were built to brand guidelines, utilizing brand assets, and to provided specifications for print and digital deployment.
Graphic Design
Hiring Carousel
This Instagram carousel was created to position Goettl as an appealing employer by showcasing a vibrant, people-focused culture. I selected engaging imagery of real employees—smiling in uniform and collaborating on the job—to reflect authenticity and approachability. Using Goettl’s brand colors, fonts, and logo, I crafted a cohesive and inviting visual story that encourages potential candidates to explore open positions. Each slide was designed to balance brand consistency with emotional connection, reinforcing Goettl’s identity as a great place to work.
Graphic Design
Pomotional Carousel
This project translated internal HR statistics into a dynamic Instagram carousel aimed at attracting new talent. Leveraging the brand’s design system, I incorporated clean layouts, bold typography, and strategically placed brand icons to visually organize data and highlight standout numbers. The goal was to make complex HR insights feel accessible and compelling, while reinforcing Goettl’s strengths as an employer. Each frame was structured to maintain visual momentum and prompt interest from prospective applicants.
Graphic Design
Trademark Statements
This typographic project involved designing a series of layouts for Goettl’s trademarked statements. With no supporting imagery, I focused on styling the language to reflect how each phrase is spoken—using spacing, alignment, and rhythm to emphasize tone. One mark spelled out the brand name using a stylized G-O-E-T-T-L format with dashes, reinforcing brand recall through visual pacing. The final compositions are minimal yet intentional, meeting legal branding requirements while maintaining a strong visual identity.
Graphic Design
Employee Handbook
Designed in Adobe InDesign, this 48-page handbook transforms essential company information into a well-structured and brand-aligned resource for employees. I used branded photography to introduce each section with impact, while icons and typographic hierarchy broke up dense content across interior pages. To ensure efficiency and consistency, I applied paragraph styles throughout, making the document both visually appealing and easy to update. The result is a polished, functional guide that reflects Goettl’s professionalism and commitment to clarity.
Graphic Design
Technician Checklist
Created for use during in-home service visits, this single-sheet checklist guides technicians through a structured walk-through process while also serving as a customer-facing document. I organized multiple sections into a clear, step-by-step layout, making it easy to complete in real-time. Design choices emphasized simplicity and usability, with clean type, ample spacing, and consistent alignment helping ensure accuracy. The final piece projects professionalism while reinforcing trust during technician-homeowner interactions.
This direct mail piece was designed to convey a persuasive message using only typography and layout. I worked within Goettl’s brand standards to create a text-forward design that maintained reader interest through bold headings, color accents, and thoughtful spacing. To meet campaign goals, I produced six tailored versions of the letter, each containing branch-specific messaging and a unique QR code for localized response tracking. The design balances brand voice with functional clarity, helping drive measurable customer engagement.
Graphic Design
Direct Mail Letters
Graphic Design
Pitch Sheet
This printed sales tool was developed in Adobe Illustrator to help Goettl sales reps present HVAC system options in a clear, comparative format. The layout uses a matrix structure to allow side-by-side evaluation of products ranked 1 to 5 stars, with rows dedicated to features and warranty details. I included product imagery and a custom set of icons to support quick visual scanning and reinforce product benefits. The design enhances sales conversations by making complex information simple, organized, and easy to communicate.
